Four tips for writing for SEO

So you have all the keywords and phrases worked out. How do you now pull them all together to produce something that both the search engines and the human consumers want to read – two things that are often in conflict?

Writing for Google: keywords, key phrases and the human touch

All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?

More technical tips to boost SEO

In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.

Constructing a site for Google spiders

Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.

Free marketing baby steps

With upwards of 16million new websites being set up every year worldwide, the importance of marketing yours so that it gets in front of the right people is paramount. And that takes marketing.

Seeking customers: getting found online

How do you go about finding your first key customers? It isn’t a case of build it and they will come, but you do have to create your online presence and be ready to go – even in a rudimentary phase 1 kinda way – and then let them find it.

Three of the best mobile wallets

There has been much talk about mobile wallets as a way for consumers to pay and for retailers to take payments. But what are they and how do they work. And who offers the best ones for you as a business looking to take mobile payments?

How to beat Google – tips on improving your ranking

David Barker technical director of 4D Hosting offers a practical guide on how to improve your website’s organic Google ranking.

How to exploit Google PLAs on your Magento website

Google’s Product Listing Ads (PLAs) have become one of the most valuable sales channels for eCommerce retailers – and how they are used on a Magento built website can work wonders for your business.