Understanding and implementing an effective SEO strategy is one of the cornerstones of success in online retail. But the guidelines and advice that is offered can all too often be clouded by misconceptions and untruths.
Your domain name: getting it right
April 10, 2013 by Leave a Comment
The idea has been formed in your mind for the next great online success story. All that’s left to do is choose a domain name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?
20 ecommerce professionals you should follow on Twitter
April 3, 2013 by 3 Comments
So you’ve set up your ecommerce business’ Twitter account and you’re ready to start tweeting out all of those great offers, new products, competitions and insightful blog posts.
A guide to DIY SEO
March 26, 2013 by 1 Comment
Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ techniques, but SEO really just needs a little time and some knowledge of how search engines work.
Getting to grips with Google+
March 26, 2013 by Leave a Comment
It may be because of negative early press that a Google+ account isn’t always at the top of online retailers’ list of social media ‘To Dos’. But it should be, says Gabriella Griffith.
How to create a YouTube channel
March 20, 2013 by Leave a Comment
The chances are you are already involved with Facebook and Twitter when it comes to social media but do you have a YouTube channel?
Why update your website?
March 12, 2013 by Leave a Comment
March is here and Easter is almost upon us but it’s not just your home or office that deserves a spring clean. When was the last time you gave your ecommerce site the update it deserves?
Q&A: Dan Jennings of Monster Slippers
February 27, 2013 by Leave a Comment
Dan Jennings was busy running a successful logistics company when he came across a fledgeling business he simply couldn’t ignore. Monster Slippers. Since buying in 2008, he and his team have turned the business around and made it a roaring success.
How to optimise your Google Shopping feeds
February 20, 2013 by Leave a Comment
Google Shopping has moved to a commercial model built on Product Listing Ads. Here, Adam Chard, Shopping Comparison Manager at Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe, provides six top tips to help retailers optimise their product feeds.
The essential How-To-Guide for Google Shopping
February 14, 2013 by Leave a Comment
On 13 February, 2013, Google Shopping changed to a commercial model built on Product Listing Ads in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland, and the Czech Republic.
