How retailers can link up online and offline sales

November 28, 2013 by Leave a Comment

You’ve got stores and you’ve got mobile and web channels. How do you blend them to maximise sales and enhance the customer experience? Nick McLean, Director of Products at eCommera, outlines the importance of order management systems (OMS) on the omni-channel customer experience.

Filed Under: Delivering Tagged With: , , , , , order management,

Five ways to close the multichannel loop

November 26, 2013 by Leave a Comment

UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey.

Filed Under: Customers Tagged With: connected sales assistant, free wifi, , kiosks, mobile retail, , self service, usablenet, useablenet

How WiFi creates more conversions

November 26, 2013 by Leave a Comment

Customer insight is no longer just about understanding purchasing behaviour. In-store WiFi is becoming ubiquitous and omni-channelmarketing the accepted norm.

Filed Under: Customers Tagged With: , , , , ,

Customer experience in a multi-channel environment

November 12, 2013 by Leave a Comment

Customers expectation for great service is as high as ever, so retailers need to make sure they are offering a consistent level of service whether in store, online, through mobile, TV or social. How do retailers maintain great customer service in a multi-channel environment?

Filed Under: Customers Tagged With: , , LivePerson, , ,

How to replicate in-store service online

September 10, 2013 by Leave a Comment

This Autumn online sales are set to rocket in the run-up to Christmas. It’s not enough to offer easy purchasing of products online; delivery, convenience, flexibility and in-store-like customer service must all excel in order to beat the competition.

Filed Under: Selling Tagged With: , , product descriptions, , zoom

What exactly is multi-channel and could it help you sell more?

August 19, 2013 by Leave a Comment

Everyone has heard of multi-channel and more recently, omni-channel but what do these terms really mean, and how are retailers applying the notion in the real world?

Filed Under: Selling Tagged With: , , , , ,

Is live chat worth the investment?

May 30, 2013 by 1 Comment

Although ecommerce is growing rapidly and is fast encroaching on the dominance of in-store experiences, one of the things you can’t replicate is having a sales assistant physically at hand to ask if a shopper needs help with anything – or can you?

Filed Under: Customers Tagged With: , , , , ,

Creating great product pages

April 23, 2013 by 1 Comment

Each and every page of your ecommerce site is important. But when it comes to making sales, the majority of decisions are made on product pages. This is where customers decide whether or not they want what you’re selling.

Filed Under: Selling Tagged With: , , , , , , ,

Geotargeting for ecommerce sites

April 2, 2013 by 1 Comment

Geotargeting is central to a recent wave of developments in ecommerce all aimed at creating a more personal customer experience.

Filed Under: Uncategorized Tagged With: , , , ,

Personalisation of ecommerce

March 18, 2013 by Leave a Comment

Personalisation of the ecommerce experience is increasingly seen as the Holy Grail of online shopping and the key to bridging the gap between online and in-store retail. But why is it is so important and what are the latest developments.

Filed Under: Customers Tagged With: , ,
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