New online trends 2014

January 8, 2014 by Leave a Comment

What does 2014 have in store for e-commerce? The rise of mobile is a key milestone in the development of online retailing this year, but in terms of pure-play e-commerce there are a number of key trends that we think will happen this year.

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Sleeping with the ‘frenemy’

November 7, 2013 by Leave a Comment

Getting customers to buy your goods is very much like a romance, especially if you want them to keep coming back for more. However, the online world is full of customers who are lazy and think they want a one night stand – and these people head for marketplaces. Marketplaces are your ‘frenemy’ – on the […]

Filed Under: Marketing Tagged With: , , , , vendors

Consumers ditch physical loyalty cards for mobile

October 30, 2013 by Leave a Comment

Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets – and independent hairdressers are second only to electrical retailers in exploiting this shift.

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Festive CSR can give you the edge this Christmas

October 3, 2013 by Leave a Comment

Increasing charitable activities has been found to do more than just improve the way a company is perceived; recent research suggests that it can positively impact sales.

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Why update your website?

March 12, 2013 by Leave a Comment

March is here and Easter is almost upon us but it’s not just your home or office that deserves a spring clean. When was the last time you gave your ecommerce site the update it deserves?

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Make customers love your brand

December 10, 2012 by Leave a Comment

Without customers, you don’t have a business. How can you make your customers love your brand and become repeat buyers?

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What is the competition doing?

November 6, 2012 by Leave a Comment

Knowing what your competitors are doing is essential for you to keep ahead of them. But how can you track what the competition is doing? Here are six ways.

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