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Better read than dead: why SEO is still important

May 1, 2013 by Leave a Comment

In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.

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How to create brand evangelists

May 1, 2013 by Leave a Comment

Having a successful social media presence with plenty of Likes on Facebook and thousands of Twitter followers is powerful. It gives you a direct channel to reach loyal customers. But you can take this further by creating an army of brand evangelists.

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How to promote your small business cost effectively

April 9, 2013 by Leave a Comment

You’re an small business, you’re competing in a global market place in tough economic conditions, how do you stand out from the crowd?

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Delivering the ultimate email marketing campaign

April 3, 2013 by 1 Comment

Email has long been established as one of the most effective direct marketing channels, with an unrivalled ROI. The ability to reach the inbox of a targeted potential customer can be used tactically to support other channels, or to drive new customer acquisition as part of a wider campaign.

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Affiliate marketing for beginners

March 7, 2013 by 1 Comment

Think of a website you have visited recently. Did a banner advert appear offering you a special rate on flights, cash-back on a purchase or a product price comparison? Welcome to the world of affiliate marketing.

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How to make celebrity endorsements work

February 22, 2013 by Leave a Comment

The last few years have seen a really quite remarkable fall from grace for many of our sporting and cultural heroes. Celebrities including Lance Armstrong, Tiger Woods and now sadly Oscar Pistorius have been in the press for all the wrong reasons. For characters who once burnt so brightly in our public conscientious, the tarnishing of their legacy must be incredibly humiliating if not damn right traumatic.

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Optimise your website for mcommerce

February 6, 2013 by 1 Comment

There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.

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Marketing to a global audience

February 4, 2013 by Leave a Comment

Once your website is ready to receive customers from abroad, you need to make sure they are seeing your site and your products. But in a recent survey carried out by eCommerce solutions provider Digital River, 57% of respondents found marketing abroad to be a significant challenge.

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A guide to multi-channel marketing

January 30, 2013 by Leave a Comment

With so many different channels of communication available, ensuring you get the right message to the right people at the right time has never been more complex. Julia Hutchison looks at how and why marketers should invest time and energy in getting their web multi-channel marketing in place.

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