How to use: ResponseTap

Customers often use a combination of internet and telephone to make purchases, so how do you know which marketing campaign has been a success? Ross Fobian, CEO and co-founder of ResponseTap, suggests he has the answer

How to find the best SEO agency for your ecommerce site

Should you decide to hire an SEO agency to improve your search engine rankings, you need to find the right one for your ecommerce business. Here is what to look out for.

The key ingredients to designing a logo

When designing a logo, what are the key aspects to consider? Should it be typographical or a picture logo; should it be big and bold or slender and sophisticated? Read on for tips on how to design your ecommerce business’ logo.

The DOs and DON’Ts of logo design

Logos are often the first impression customers receive about your brand, so they are vitally important – a fact reflected in the millions of pounds spent by big brands on logo design every year. Here is a handy list of what to do and avoid when designing a logo for your ecommerce business.

What will social commerce look like in 2013?

Rob Howard, founder and CTO, Telligent reveals his predictions for the coming year on how ecommerce businesses will continue to interact with social media websites.

Trade shows: How to become an ace exhibitor – part two

In the second part of our guide to becoming an ace exhibitor at trade shows, we look at the event itself and how to follow up on leads.

Trade shows: How to become an ace exhibitor – part one

If you decide to set up a stand at a trade show, it counts to put in the time and effort to get it right. Here is how to become a top trade show exhibitor.

How much is your email marketing subscriber list worth?

Email marketing works. Hopefully, I’m preaching to the converted here. Anyone working in online retail should know that email marketing, if executed correctly, will deliver the highest Return on Investment (ROI) of any online marketing technique.

Behavioural Marketing; beyond email marketing

This session looks to overcome the issue of how to tie together the many marketing channels — social, email, mobile, website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.