Six essential items to improve your customer experience

Ultimately making customers happy is about making their lives easier, not overcomplicating things, engaging with them on a personal level and focusing your attention on providing a great experience they won’t forget.

New online trends 2014

What does 2014 have in store for e-commerce? The rise of mobile is a key milestone in the development of online retailing this year, but in terms of pure-play e-commerce there are a number of key trends that we think will happen this year.

How retailers can link up online and offline sales

You’ve got stores and you’ve got mobile and web channels. How do you blend them to maximise sales and enhance the customer experience? Nick McLean, Director of Products at eCommera, outlines the importance of order management systems (OMS) on the omni-channel customer experience.

How WiFi creates more conversions

Customer insight is no longer just about understanding purchasing behaviour. In-store WiFi is becoming ubiquitous and omni-channelmarketing the accepted norm.

Omni-channel marketing: more than just mobile

Customers are increasingly interacting with brands via multiple devices and through the omni-channel, and expect brands to deal with this new behaviour.

What exactly is multi-channel and could it help you sell more?

Everyone has heard of multi-channel and more recently, omni-channel but what do these terms really mean, and how are retailers applying the notion in the real world?

Step-by-step to the Omni-channel

With all the talk about omni-channel retail, many retailers will be wondering what it means to them. How do you go about implementing it, and will it bring new business?

Getting started with mcommerce

In this guide we present all the information required to answer one question: Is it worth taking the mcommerce plunge?