In the first part of our interview, Wendy Schratz, e-Experience Director at BSkyB, tells us what makes a good experience online and how ‘live chat’ is enriching customer experience.
Why tech-savvy brands are leaving the high street behind
April 14, 2012 By Leave a Comment
Social media marketing provides retailers with previously unimaginable ways of targeting would-be customers. Today, more and more companies launch advertising campaigns via social media instead of television…
