For eCommerce entrepreneurs and executives who want to sell more
Instagram has made photographers out of all of us. Well, some 100 million of us anyway. But it hasn’t always been seen as a useful tool for business. Now however savvy brands and businesses everywhere have started to harness the power of this image-based social platform.
Wherever you sell online, your product images are one of the most crucial elements in determining whether or not you make the sale. The more visual information you can give your visitors in the form of detailed images, the more comfortable they feel buying your products.
Lighting is often misunderstood; people tend to think that out and out power (brightness) is the answer to most lighting problems, when in reality it’s the quality of light that matters most.
As an online retailer you’ll know that having great images on the site can make all the difference to a sale or no sale. Taking good pictures isn’t hard but you do need the right equipment and a bit of knowhow.
Powerful images can be key to selling exciting products online. Here we discuss with Styleshoots how it can help retailers to create these for their business.
Andrew Talbot of EasyProduct3d.com explains how his business helps online retailers display their products more effectively.
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November 14, 2013
Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
November 5, 2013
Jon Woodall, MD of Space48, talks about the challenges of taking SMEs online and how those skills have been put to use with make-up artist extraodinaire Charlotte Tilbury
October 29, 2013
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
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