20 Questions you need answers to

March 5, 2014 by Leave a Comment

The real key to any form of market research is working out what you want to ask – and how to ask it.

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Remarketing and retargeting the checkout

August 29, 2013 by 1 Comment

Abandoned baskets are a problem for ecommerce, as consumers love to fill up on products but occasionally fall at the final hurdle and don’t complete the sale. Can remarketing or retargeting entice customers back to checkout their abandoned carts?

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Green means go: Top tips for optimising your eshop

August 22, 2013 by Leave a Comment

There are no ‘sure things’ on the Web, but there is a simple formula, a set of guidelines, that will give your eshop the best chance of success. With a little fine-tuning, you can go a long way.

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Focus on sales strategy: creating your plan

June 17, 2013 by Leave a Comment

Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.

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Kerry Murray of Pins and Ribbons: Why I am closing my shop

June 5, 2013 by Leave a Comment

Fine furnishing maker Kerrie Murray set up her online store Pins and Ribbons in 2007 before opening a bricks-and-mortar store in her hometown of Cleveland in the North East of England. Six years on and she has decided to shut-up shop and focus on her ecommerce offering. I caught up with her to find out why.

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Focus on products: Selecting products that sell

June 4, 2013 by Leave a Comment

Choosing products to sell in your online is one of the most important and exciting steps in selling online. It’s a decision that will influence how your site looks and who your audience will be – you will live, breathe, eat and sleep these products once you’ve launched.

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Focus on products: Daniel Footwear

June 3, 2013 by Leave a Comment

Daniel Footwear started out in 1993 opening stores in the UK selling designer clothing and footwear. It added its ecommerce platform in 2007 and has strengthened the brand through its online store and now has over 30 stores in total. It prides itself on high quality, on-trend pieces at competitive prices.

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Focus on products: Using Google Tools to choose products

June 3, 2013 by Leave a Comment

You’ve decided to set up an online store, so it’s time to decide exactly what to sell. The market you to head into will influence your choices when it comes to design, branding, marketing and target audience. So it’s important to find the right one for you.

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Focus on products: selecting suppliers

June 3, 2013 by Leave a Comment

Making firm decisions about the products you will sell is essential but finding suppliers is also key. Finding out where you can source these products is half the battle. Finding suppliers you can trust and work closely with as you grow your business is the other half.

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Focus on products:7 questions to ask yourself before picking products

June 3, 2013 by Leave a Comment

Whether you are at the start of your ecommerce journey or deciding to expand your product offering you need to think hard before settling on which products to sell. There are millions of choices out there but which ones are right for you?

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