Focus on products: Using Google Tools to choose products

Google Tools

You’ve decided to set up an online store, so it’s time to decide exactly what to sell. The market you to head into will influence your choices when it comes to design, branding, marketing and target audience. So it’s important to find the right one for you.

Researching your competition online

Businessman spying on colleague

Competition is one of the premier forces that keeps businesses evolving. There are few companies out there that can swear they have no direct competitors in their space. Knowing exactly what your competition is up to is an age old tool in the battle to be number one.

A window on new ecommerce customer trends

customer tracking

New research by GfK into customer trends and the views of people who buy online shows a high level of concern about retailers ability to track them, and particularly the potential to charge different prices depending on their browsing habits.

How to work out who your competitors are

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You need to understand who your competition is in order to improve your business and boost your sales. Here’s how.