The days when retailers had just one sales channel are long gone. A robust sales strategy involves a range of different channels. Social media may be part of your marketing strategy but it should be included into your sales planning also.
Sales strategy: Your spread of sales channels
June 18, 2013 by Leave a Comment
Having an online store alone is not necessarily enough to get you started. Traffic to a newly launched site can be hard to generate and it will take some time for search engines to give you a good ranking. You need to get your products in front of your target audience through several sales channels.
Sales strategy: Top eight mistakes to avoid
June 17, 2013 by 1 Comment
The selling of goods and services requires a plan. We have already discussed how to create a sales plan. Now it’s time to look at the pitfalls in creating one. Just as having no plan is a bad idea, having the wrong plan causes its own set of problems.
Focus on sales strategy: creating your plan
June 17, 2013 by Leave a Comment
Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.
How to miss your ecommerce sales targets
January 25, 2013 by 1 Comment
Although becoming a successful ecommerce business is hard, the blueprints for getting there are relatively simply; so what are the basic ways in which you can achieve your ecommerce sales targets.
How technology can help retailers to compete in challenging times
April 1, 2012 by Leave a Comment
Recent news that UK retailers, including high-street names such as Thornton’s, HMV, Comet and Peacocks, had a less than successful holiday season is not surprising to many working in the retail sector.
