5 steps to perfect product pages

December 30, 2013 by Leave a Comment

Tim Pritchard of ecommerce and shopping cart software firm SellerDeck gives his advice for getting your product pages in tip-top condition.

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6 tips and tools for pulling a cracker of a Christmas

November 20, 2013 by Leave a Comment

Christmas is a huge boom for retailers, but how can smaller businesses with little or no marketing budget attract their share of festive sales this December?

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Five ways to get started on Amazon and eBay marketplaces

November 5, 2013 by Leave a Comment

If you already run your own ecommerce site, then it’s worth thinking about adding the marketplaces on eBay and Amazon as extra channels. However, it’s not all plain sailing, so here are five points to bear in mind.

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Blogging for the boring – How to make the mundane magnificent

October 23, 2013 by 1 Comment

Good content leads to better SEO and more repeat traffic, so I’m always telling clients to create this great content by blogging regularly. But what about those selling mundane products?

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7 simple steps to snappy content and successful SEO

October 23, 2013 by Leave a Comment

SEO, Search Engine Optimisation, ranking higher or simply getting more traffic for your website; however you want to word or position it, it’s the topic on most ecommerce traders’ minds. Or if it isn’t, it should be.

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Customer service and customer feedback

September 16, 2013 by Leave a Comment

Whether you sell online or in a store, keeping your customers happy is likely to mean return business. It’s one thing to present a great appearance to a new customer and win their first order. Now you need to deliver the service you have led them to expect.

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Technology underpinning customer service

September 13, 2013 by Leave a Comment

There are very few things in business more important than the creation of happy customers. Happy customers shop more regularly, they buy more stuff and, perhaps most importantly of all, they tell their friends how happy they are.

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Don’t blag it…blog it

September 2, 2013 by 1 Comment

Everyone’s blogging right now, so what’s the point? Is it possible to get your voice heard through the maelstrom and what exactly are the benefits – if any – to your business?

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Increasing sales the easy way; email marketing is the answer

August 9, 2013 by Leave a Comment

The title of this blog makes a bold claim, and I believe that it can be justified. Please bear with me while I make the case that email marketing is the best way to increase sales for ecommerce businesses.

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Using Google Analytics to get more from ecommerce – the five questions to ask

July 24, 2013 by Leave a Comment

Using and understanding web analytics is vital for the success of a website, especially when it comes to ecommerce.

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