Customers don’t want to fill in forms or remember passwords online. Start-up Slingshot helps customers select items from anywhere and they all go into the same basket, meaning customers only have to add details once.
How to reduce shopping cart abandonment
Shopping cart abandonment is one of the key issues facing eCommerce websites. It’s rare that someone dumps a shopping basket when they get to the tills in a physical store and yet the latest figures from the Baymard Institute find an average abandonment rate of 66.22% across a swathe of eCommerce sites.