The latest developments in mobile lend themselves to merging online marketing approaches with bricks and mortar retail giving marketers new opportunities to help ensure loyalty.
Food for thought
With 19 million people in the UK eating out at least once a week and 80% of mobile searches pertaining to restaurants resulting in some sort of sale, catering – in every sense – to the mobile diner is key for any restaurant business. So what can independent and small chains do to capitalise on this?
Moving to mobile
How responsive web design improves customer experience
Omni-channel marketing: more than just mobile
Customers are increasingly interacting with brands via multiple devices and through the omni-channel, and expect brands to deal with this new behaviour.
Retail in a three screen world
Robert Castley, performance management expert at Keynote, looks at best practice for retail in a ‘three screen world’, and advises against retailers adopting a ‘one size fits all’ approach.
Step-by-step to the Omni-channel
With all the talk about omni-channel retail, many retailers will be wondering what it means to them. How do you go about implementing it, and will it bring new business?