eSeller guide to Podifi

The latest developments in mobile lend themselves to merging online marketing approaches with bricks and mortar retail giving marketers new opportunities to help ensure loyalty.

Food for thought

With 19 million people in the UK eating out at least once a week and 80% of mobile searches pertaining to restaurants resulting in some sort of sale, catering – in every sense – to the mobile diner is key for any restaurant business. So what can independent and small chains do to capitalise on this?

Moving to mobile

More than half the population has a smartphone, tablet usage is growing and more than 20% of sales online are now going through mobile devices of one kind or another. So how do you ‘go mobile’?

How responsive web design improves customer experience

No sooner have etailers perfected their online stores that another obstacle rises up in front of them. The latest is customer expectations of a seamless service across all platforms. Is responsive web design the answer?

Omni-channel marketing: more than just mobile

Customers are increasingly interacting with brands via multiple devices and through the omni-channel, and expect brands to deal with this new behaviour.

Retail in a three screen world

Robert Castley, performance management expert at Keynote, looks at best practice for retail in a ‘three screen world’, and advises against retailers adopting a ‘one size fits all’ approach.

Step-by-step to the Omni-channel

With all the talk about omni-channel retail, many retailers will be wondering what it means to them. How do you go about implementing it, and will it bring new business?

Mcommerce: The expert’s Top Tips

If you’re dipping your toes in the mcommerce water for the first time, help is at hand from our panel of experts.

Getting started with mcommerce

In this guide we present all the information required to answer one question: Is it worth taking the mcommerce plunge?

Focus on mobile commerce: mcommerce 101

Mobile commerce (or mcommerce for short) is taking over the world of retail, driven by ever more powerful mobile technology. Below, we explain why ‘m’ could be the new ‘e’ when it comes to reaching consumers.