Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.
Targeting the mobile marketing gap
May 8, 2012 by Leave a Comment
Kate Owen, managing director Europe, Digital Element, explains why location-based marketing through mobile phones is a growth industry not to be ignored by eCommerce business owners.
Why tech-savvy brands are leaving the high street behind
April 14, 2012 by Leave a Comment
Social media marketing provides retailers with previously unimaginable ways of targeting would-be customers. Today, more and more companies launch advertising campaigns via social media instead of television…
