What is data analytics?

January 16, 2014 by Leave a Comment

There’s plenty of data that can be collected by e-tailers to streamline their marketing and sales. But with this data you face a huge problem of just how to actually put it to use.

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Five steps to improve your website performance

September 2, 2013 by Leave a Comment

The performance of your etail website is key to reassuring customers about the validity of your offer. It gives them confidence to buy and prevents them losing interest before making a purchase.

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Green means go: Top tips for optimising your eshop

August 22, 2013 by Leave a Comment

There are no ‘sure things’ on the Web, but there is a simple formula, a set of guidelines, that will give your eshop the best chance of success. With a little fine-tuning, you can go a long way.

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Focus on creating your webstore: 12 tools to test your site

June 11, 2013 by Leave a Comment

Once your webstore is ready to go it’s time for some last minute checks before launch. There are a number of different elements that you can test on a site and getting them right is important.

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Tools for usability testing

March 20, 2013 by Leave a Comment

Whether you’ve just finished building a new site, or you’re making some changes to the way it works, usability testing the site is essential. These tests can help you discover your site’s performance and your customers’ experiences on site.

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8 great ecommerce ideas for Christmas 2012

December 12, 2012 by Leave a Comment

This year we polled the Intershop team around the globe to find out their top ecommerce ideas for Christmas 2012. Here is a snapshot of the best ideas from our teams in the UK, Germany and US.

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The golden test to discover what customers want

October 23, 2012 by Leave a Comment

You’ve tried beta testing. You’ve asked your wife and kids to play on your website. You’ve even hired an overpaid design consultant to tell you what’s wrong with your ecommerce business. Forget all that – here’s the golden test that all ecommerce entrepreneurs must do.

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eSeller guide to Podifi

Wifi: carefully plucking profit from the air

Magento on the move

How you can shift slow-moving stock
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