Handling seasonal traffic peaks

November 5, 2013 by Leave a Comment

Ahead of our ‘Strategising for web spikes’ webinar at 11am (GMT) on December 5th with Rackspace, we investigate the reasons etailers need to prepare for extra demand in the build-up to the festive season.

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Beating the Christmas rush

October 22, 2013 by Leave a Comment

The months in the lead up to Christmas bring a big increase in online spending with a corresponding huge spike in visitor numbers as the demand for goods skyrockets.

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Coping with the Christmas rush

October 3, 2013 by Leave a Comment

As 35 per cent of annual ecommerce revenue is made in Q4 alone and 40% of all consumers start checking off their Christmas shopping items before Halloween, the Christmas rush is the most profitable event of an ecommerce site’s year and it has already started!

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Five tips for a better Christmas than 2012

October 1, 2013 by Leave a Comment

Though it makes people groan to think about Christmas in October, for retailers it’s essential to prepare months in advance for what is the most important date in the retail calendar. But how can you make sure Christmas 2013 improves on last year? Read on to find out.

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Optimisation Q&A: Jonathan Sapir, MD of Wood and Beyond

August 14, 2013 by Leave a Comment

Suzie Larcombe speaks to Jonathan Sapir, MD of Wood and Beyond to find out more about the business’ ecommerce strategy and how it keeps its website optimised for sales.

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Top five ways to optimise your etail store

August 12, 2013 by Leave a Comment

Working on the assumption that you’ve covered the basics, what are the five additional things you can do to really optimise your online store? What can you do to get online tills ringing louder than you dared imagine?

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Targeting mobiles via the affiliate channel

August 9, 2013 by Leave a Comment

Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area, says Andrew Slack, managing director, MoreNiche.

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How advanced Google Analytics drives ecommerce improvements

July 25, 2013 by 1 Comment

Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.

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Managing peaks in web traffic: Father’s Day

June 14, 2013 by Leave a Comment

The number of Brits turning to online shopping for their Father’s Day gifts has increased across all age groups, with one in five Brits buying their Father’s Day gift online this year, according to research commissioned by Savvis and carried out by CensusWide.

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Link building strategy; How to get it right

April 9, 2013 by Leave a Comment

All too often, companies are spending money on link building, to improve their online visibility but are these budgets being spent wisely? Are acquired links going to maintain their value in the long-term?

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