If you’re not paying for something, you’re the product

Google is pervasive in our online lives: Social media, email, work documents and, of course, search are all pies in which Google has its fingers. It’s even recently acquired Nest Labs, the producers of smart thermostats and smoke sensors, so it will be present throughout our home lives too.

E-crime: Four steps to ensure customers know your site is secure

All retailers are wishing for a Christmas miracle over the festive season – pulling out all the stops to make sure they retain old customers and gain new ones.

Strategies for avoiding selective returns after Christmas

Especially after Christmas, the volume of returns increases greatly. Particularly in the fashion sector, online retailers have to battle with a high number of selective returns.

Online retail benefits from the inverse ROPO effect

Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.

How Can UK Online Retailers Improve Conversion?

Conversion has recently been hailed as the most important internet metric of all time. Now that might be blogosphere hyperbole but there’s no denying conversion can be the difference between success and failure for many online retailers.

Why online shops need a USP

New online retailers need to give users a good reason to buy from their shop. This reason is called the unique selling proposition (USP), and is one of the key success factors for start-ups.

Building trust online with international consumers

Cross-border sales in Europe are predicted to rise to a worth of ~36bn this year with international consumers spending £10bn on UK sites. This presents a huge opportunity for retailers of all stripes, but what can British businesses do to take a bite of the £10bn sales figure?

Seven steps for reviews customers will trust

In online retailing customer reviews form the foundation of consumer trust. We’ve all had a bad experience when shopping online and users are hedging their bets by seeking customer reviews on which online store will provide the best service.

Fulfilment: How to make a good impression on your customers

First impressions are everything in online shopping. But, it’s important to remember that a purchase is never entirely complete until the customer receives the product and decides to keep it.

Warehouse organisation: The basics every online retailer should know

There are so many factors involved in a successful sale. We tend to focus on the sharp end that the customer sees – optimising the website, making the products look just right or perfecting the checkout process.