Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
DIARY OF A START UP: Episode 1 – marketing
Filed Under: Marketing Tagged With: Amazon, analytics, customer journey, distinctive, distinctive wash, eBay, ecommerce, email marketing, Facebook, Google+, louise knowler, marketing, mobile, online marketing, social media, start-ups, Twitter
Focus on social media: The basics
When it comes to social media there are a few core platforms and others which you can use if you have resource. The ‘Big Four’ are generally considered unavoidable.
Filed Under: Marketing Tagged With: Facebook, Google+, LinkedIn, online marketing, social media, Twitter
Sales strategy: How to intergrate social media
The days when retailers had just one sales channel are long gone. A robust sales strategy involves a range of different channels. Social media may be part of your marketing strategy but it should be included into your sales planning also.
Filed Under: Marketing Tagged With: Deloitte, Facebook, LinkedIn, pinterest, sales, sales strategy, social media, Twitter
Ecommerce traders, get tweeting!
Filed Under: Marketing Tagged With: customers, online marketing, social commerce, social media, Twitter
How Twitter boosts sales
Twitter has become an integral part of most online companies’ marketing mix. From promoting and marketing your business, to building up brand recognition, ecommerce sites cannot afford to ignore Twitter.
Filed Under: Marketing Tagged With: conversation, customer interaction, marketing, online marketing, social media, Twitter
30 more ecommerce Twitter experts to follow
Social commerce finally arrived?
Social commerce had a rocky start but with a swathe of start-ups revolutionising the space and partnerships forming between platforms and payment companies, it could be about to prove its critics wrong.
Filed Under: Marketing Tagged With: Facebook, online marketing, selling, social commerce, social media, Twitter
Social Logins: pros and cons
It is becoming more and more common to see “Log in with Facebook” options when you visit editorial sites but are social logins something that online retailers should consider?
Filed Under: Marketing Tagged With: Facebook, Google Plus, logins, social logins, social media, Twitter
How Twitter’s new ‘Cards’ can boost online sales
At a developers conference on Tuesday it announced three new Twitter card types, one of which is directly aimed at online retailers (the initial three types were introduced in mid-2012). The social network also introduced mobile app deep linking.
Filed Under: Marketing Tagged With: ecommerce products, expanded tweets, promoting products, tweets, Twitter
Chirpify: The start-up giving social commerce the boost it needs
Despite a great deal of hype, social commerce has struggled to prove itself so far. Will this Portland start-up help to change the game? Back in 2010 Mark Zuckerberg said, “If I had to guess, social commerce is the next area to really blow up”. Some time later in February of 2011, Wired magazine lead […]
Filed Under: Selling Tagged With: Chirpify, Facebook, instagram, posts, selling, social commerce, social media, tweets, Twitter
