How online retailers maximise revenue on Cyber Monday

The busiest online shopping day of the year, known as ‘Cyber Monday’ is here. It’s the day online retailers expect their highest ever sales and it signifies the beginning of the Christmas shopping season.

Online retail benefits from the inverse ROPO effect

Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.

Are you ready For Cyber Monday?

Cyber Monday in December traditionally marks the start of the Christmas season shopping spree and marks the busiest day online shopping day of the calendar.

eSeller guide to Podifi

The latest developments in mobile lend themselves to merging online marketing approaches with bricks and mortar retail giving marketers new opportunities to help ensure loyalty.

Five key considerations when implementing live chat

Live chat creates a low cost, alternative communication channel to the phone – updating the modern way consumers interact with retailers. But fail to implement it correctly and it can have the reverse effect. Here are some key thoughts.

How retailers can link up online and offline sales

You’ve got stores and you’ve got mobile and web channels. How do you blend them to maximise sales and enhance the customer experience? Nick McLean, Director of Products at eCommera, outlines the importance of order management systems (OMS) on the omni-channel customer experience.

Q&A: Josh Rathour, MD at UNiDAYS

Josh Rathour, MD at student discount business UNiDAYS, explains how he works with partners to create an effortless and seamless experience for customers in-store and online.

How WiFi creates more conversions

Customer insight is no longer just about understanding purchasing behaviour. In-store WiFi is becoming ubiquitous and omni-channelmarketing the accepted norm.

Nine ways to use Magento Enterprise to get ‘global-ready’

One attraction of online retail is the ability to reach an international audience, introducing a brand to new markets. However, creating multiple international storefronts can quickly become costly and complex.

Technology that turns browsers into customers

Paul Wallace, Director Product Marketing, Stingray Business Unit at Riverbed Technology looks at the technology available to ecommerce businesses to help turn browsers into paying customers.