The busiest online shopping day of the year, known as ‘Cyber Monday’ is here. It’s the day online retailers expect their highest ever sales and it signifies the beginning of the Christmas shopping season.
For eCommerce entrepreneurs and executives who want to sell more
The busiest online shopping day of the year, known as ‘Cyber Monday’ is here. It’s the day online retailers expect their highest ever sales and it signifies the beginning of the Christmas shopping season.
Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.
Cyber Monday in December traditionally marks the start of the Christmas season shopping spree and marks the busiest day online shopping day of the calendar.
The latest developments in mobile lend themselves to merging online marketing approaches with bricks and mortar retail giving marketers new opportunities to help ensure loyalty.
Live chat creates a low cost, alternative communication channel to the phone – updating the modern way consumers interact with retailers. But fail to implement it correctly and it can have the reverse effect. Here are some key thoughts.
You’ve got stores and you’ve got mobile and web channels. How do you blend them to maximise sales and enhance the customer experience? Nick McLean, Director of Products at eCommera, outlines the importance of order management systems (OMS) on the omni-channel customer experience.
Josh Rathour, MD at student discount business UNiDAYS, explains how he works with partners to create an effortless and seamless experience for customers in-store and online.
Customer insight is no longer just about understanding purchasing behaviour. In-store WiFi is becoming ubiquitous and omni-channelmarketing the accepted norm.
Paul Wallace, Director Product Marketing, Stingray Business Unit at Riverbed Technology looks at the technology available to ecommerce businesses to help turn browsers into paying customers.
|
|
|
|
|
February 17, 2014
Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn…
February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one.
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
Follow us on Twitter:
Copyright eSeller Publishing Limited © 2014