UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey.
For eCommerce entrepreneurs and executives who want to sell more
UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey.
According to the latest Forrester Research, mobile traffic has doubled between 2012 and 2013 and prompted online marketers to reevaluate how they capture traffic. To boost engagement across channels marketers are now optimising their marketing campaigns by device and consumer behaviour. – so what do you need to do to get your mobile strategy in order?
No etailer can afford not to be mobile: it is a plain and simple fact that consumers are increasingly hitting web stores from mobile devices – and if you are not there to greet them with a nice mobile experience then they are going to probably go away again. But there is a lot more to […]
Magento is an e-commerce platform owned by eBay which, thanks to being Open Sourced – which means that it is technical specifications, or Applications Programming Interfaces (APIs), are available to anyone to write applications for – has become something of a de facto platform for SME retailers worldwide.
Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
In the past few years, mobile devices have transformed customer sales paths and the overall customer experience. Here are my top tips for making sure your mobile marketing delivers a decent return.
There are many ways to make the most of digital marketing for your company, but often thinking outside the box. So what can you do to get your message out there and get noticed? Here are some things to consider.
According to research by IMRG, 48% of email is opened on a mobile device, so ensuring these messages display correctly on these devices is becoming mission critical for any size of business. Here we offer some tips on how to ‘do’ responsive emails and make the most of its impact.
Marketplaces are demanding, with high expectations to meet strict order fulfilment deadlines and a strong emphasis on communication and visibility. SMEs looking to begin trading online must make sure their backroom operations are integrated, efficient and agile in order to cope.
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February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one.
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
December 9, 2013
With the inaugural UK Small Business Saturday a rip-roaring success, we talk to Chuka Umunna MP, Shadow Secretary of State for Business, Innovation and Skills – and founder of the cross-party Small Business Saturday Group – about why he set it up, what it hopes to achieve and what’s in it for small businesses. We […]
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