Five ways to close the multichannel loop

UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey.

Six of the best actions to optimise m-commerce

According to the latest Forrester Research, mobile traffic has doubled between 2012 and 2013 and prompted online marketers to reevaluate how they capture traffic. To boost engagement across channels marketers are now optimising their marketing campaigns by device and consumer behaviour. – so what do you need to do to get your mobile strategy in order?

Magento on the move

No etailer can afford not to be mobile: it is a plain and simple fact that consumers are increasingly hitting web stores from mobile devices – and if you are not there to greet them with a nice mobile experience then they are going to probably go away again. But there is a lot more to […]

Nine top plug-ins to make your Magento site boom

One of the Magento platform and ecosystem’s key attributes is that it is open sourced, so that trusted partners and developers can create plug-ins for the service that will add all manner of cool extra functionality to your site – while also helping keep your site different to everyone else’s.

What is Magento?

Magento is an e-commerce platform owned by eBay which, thanks to being Open Sourced – which means that it is technical specifications, or Applications Programming Interfaces (APIs), are available to anyone to write applications for – has become something of a de facto platform for SME retailers worldwide.

DIARY OF A START UP: Episode 1 – marketing

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

Making a mint through mobile

In the past few years, mobile devices have transformed customer sales paths and the overall customer experience. Here are my top tips for making sure your mobile marketing delivers a decent return.

Off-the-wall marketing

There are many ways to make the most of digital marketing for your company, but often thinking outside the box. So what can you do to get your message out there and get noticed? Here are some things to consider.

How to do cross-device email marketing

According to research by IMRG, 48% of email is opened on a mobile device, so ensuring these messages display correctly on these devices is becoming mission critical for any size of business. Here we offer some tips on how to ‘do’ responsive emails and make the most of its impact.

Seven steps to better operations around marketplaces

Marketplaces are demanding, with high expectations to meet strict order fulfilment deadlines and a strong emphasis on communication and visibility. SMEs looking to begin trading online must make sure their backroom operations are integrated, efficient and agile in order to cope.