For eCommerce entrepreneurs and executives who want to sell more
Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.
I Love Designer, an online business selling luxury accessories, was founded in 2011 and stocks jewels from Jaipur and leather from Bali. I caught up with co-founder Larry Ojala to find out how he built the site and what the experience has taught him.
You’ve decided you want to become an ecommerce retailer – it’s time to start working on your site. Your online store is the portal through which you will get sales, push your brand and interact with your customers.
Online marketplaces are a phenomenon which has taken hold for online retailers. For a long time the sector has been dominated by a number of big players like Amazon and eBay but as the model proves itself, smaller businesses and start-ups, like Loubilou, are entering the scene.
Daniel Footwear started out in 1993 opening stores in the UK selling designer clothing and footwear. It added its ecommerce platform in 2007 and has strengthened the brand through its online store and now has over 30 stores in total. It prides itself on high quality, on-trend pieces at competitive prices.
Making firm decisions about the products you will sell is essential but finding suppliers is also key. Finding out where you can source these products is half the battle. Finding suppliers you can trust and work closely with as you grow your business is the other half.
There is a big range of shop builders offering different options at different price points available to UK ecommerce start-ups. But which one do you go for, read our list of seven major suppliers to help you decide.
Customers don’t want to fill in forms or remember passwords online. Start-up Slingshot helps customers select items from anywhere and they all go into the same basket, meaning customers only have to add details once.
Twitter has proven an extremely useful tool when it comes to ecommerce. It’s a great way to get your message out there and as social commerce advances, it will even become a place to sell your products.
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
When Shaheed Khan decided to quit his job as a successful architect to run his online pet supplies store full-time, people thought he was crazy.
When the economy took a turn for the worse, Cold One saw their sales plummet. Their online presence was draining company resources without showing any profit, thanks to the variety of vendors being used to host and operate the company’s eCommerce site.
Priya Prakash, Head of Mobile Phone User Experience at Nokia, explains why a clear and accessible mobile interface is key to a great brand – and more besides.
