The title of this blog makes a bold claim, and I believe that it can be justified. Please bear with me while I make the case that email marketing is the best way to increase sales for ecommerce businesses.
Why Mcommerce starts with customers
August 8, 2013 by Leave a Comment
Mobile commerce has to cater to the everyday needs of customers, for example to minimise time and effort while shopping. Below, Andreas Kopatz, Business Development Manager at INTERSHOP explains why all mcommerce retailers should focus on customer needs over all.
Mcommerce: The expert’s Top Tips
August 6, 2013 by Leave a Comment
If you’re dipping your toes in the mcommerce water for the first time, help is at hand from our panel of experts.
Getting started with mcommerce
August 5, 2013 by Leave a Comment
In this guide we present all the information required to answer one question: Is it worth taking the mcommerce plunge?
Your affiliate marketing questions answered
July 29, 2013 by Leave a Comment
We asked the guys at Optimus Performance Marketing to answer a few of the key questions relating to affiliate marketing: is it any good, what are the pitfalls and just how easy is it to implement?
Focus on web analytics: boosting sales
July 22, 2013 by 1 Comment
Web analytics is an invaluable tool for highlighting areas that need improvement from a usability point of view; however used effectively it can boost sales considerably too.
Focus on web analytics: an introduction
July 22, 2013 by Leave a Comment
When understood and used correctly web analytics provides an invaluable tool for lowering bounce rates, completing conversions and maintaining customer loyalty.
Focus on SEO: Off-page versus On-page
July 18, 2013 by Leave a Comment
With each Google update the argument for focusing on on-page SEO (the structure and content of your site) versus off-page (getting links and references from other sites) changes. Here we give the essentials of the on-page, off-page SEO debate so you can decide what works best for your ecommerce business.
Email marketing Q&A: Bathrooms.com
July 10, 2013 by Leave a Comment
Rebekah Monk and her husband Ian started their online business Bathrooms.com back in 2004 as something to keep Rebekah busy, having given up her job to have children.
Focus on email marketing: 10 tips for success
July 8, 2013 by Leave a Comment
As an ecommerce website, email marketing is the best way that you can maintain a dialogue with your customers and keep them coming back for more. It isn’t a simple job and will take strategy and creativity to reach your goals.
