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Your affiliate marketing questions answered

July 29, 2013 by Leave a Comment

We asked the guys at Optimus Performance Marketing to answer a few of the key questions relating to affiliate marketing: is it any good, what are the pitfalls and just how easy is it to implement?

Filed Under: Customers Tagged With: , , , ,

Focus on SEO: The SEO checklist

July 17, 2013 by 3 Comments

It seems like SEO best practices are ever changing, and it can appear difficult to keep up with what is good SEO practice, and what is outdated or even ‘black hat’ tactics.

Filed Under: Starting Tagged With: , , , , ,

Detecting and dealing with a Google penalty

July 16, 2013 by Leave a Comment

It seems that any conversation about Google search touches on penalties, pandas and penguins. You may even have experienced a big rise in search traffic to your site as a result of one of these updates. Sadly however, the converse is often true.

Filed Under: Growth Tagged With: , , , ,

Focus on funding: Reducing costs

June 25, 2013 by Leave a Comment

If you want to start a business with minimal investment, there are ways you can keep the costs lower. Saving money in certain areas frees up some of your cash to invest it where it’s really needed.

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Omni-channel sales strategies

June 19, 2013 by Leave a Comment

The evolution in technology has created a multitude of touch points between retailers and their customers. Customers are coming to expect the same quality of experience and service across all of these points. Welcome to the Omni-channel.

Filed Under: Selling Tagged With: , , , , , ,

Focus on sales strategy: creating your plan

June 17, 2013 by Leave a Comment

Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.

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Ecommerce traders, get tweeting!

June 13, 2013 by Leave a Comment

Tim Pritchard, ecommerce analyst with SellerDeck gives five steps to get you going on Twitter

Filed Under: Marketing Tagged With: , , , ,

Focus on creating your webstore: 12 tools to test your site

June 11, 2013 by Leave a Comment

Once your webstore is ready to go it’s time for some last minute checks before launch. There are a number of different elements that you can test on a site and getting them right is important.

Filed Under: Delivering Tagged With: , , , , ,

How to create infographics

June 3, 2013 by Leave a Comment

Creating fun and sharable content for your store’s online blog is a great way to boost traffic, increase links and market your products to wider audiences. One fantastic form of content for achieving this is infographics.

Filed Under: Marketing Tagged With: , , , , , ,

How to drive engagement through Facebook

May 30, 2013 by Leave a Comment

How can ecommerce sites engage Facebook users? What are the systems that top brands use to make sure they get seen in people’s newsfeeds? Here are ten tips to help you use Facebook to drive engagement.

Filed Under: Marketing Tagged With: , , , ,
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