Harnessing quality data

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Quality data is available at a click of your fingers, completely free of charge. Businesses now have data points from which to analyse success; from website analytics and email responses to social media engagement and customer satisfaction data.

How social commerce can boost e-retailers

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Many brands are now gathering a significant amount of user-generated content due to their digital activities, whether this is information gleaned from their fans on Facebook, followers on Twitter, or customers who have bought a product and then left a review on the site.

How to work out who your competitors are

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You need to understand who your competition is in order to improve your business and boost your sales. Here’s how.

An easy-to-use competitor analysis spreadsheet for ecommerce

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Knowing who your competitors are and what they do and offer is essential. Here is how to analyse your ecommerce competitors using an easy spreadsheet.