Recreating the in-store feeling online

in-store ecommerce

Despite the seemingly unstoppable might of ecommerce, there is still a large portion of the in-store shopping experience which is hard to replicate online. But while customers can’t reach out and touch items, software firms are developing new ways to recreate the physical shopping experience on a website. Here are just a few:

Live Chat: Five mistakes to avoid

yomdel

Live chat is a growth industry, and it has the potential to increase sales, reduce abandonment and create happy customers for your ecommerce business. But live chat is not straightforward. Here are five mistakes to avoid when setting up and running your live chat service.

Car company adopts web chat services

A CAR sales company has adopted a web chat system in order to communicate better with its customers and keep track of feedback and inquiries.

Wendy Schratz: Where now for ‘chat’?

Sky

In the second part of our interview with BSkyB’s e-Experience director Wendy Scratz, we ask what role ‘chat’ plays in boosting online user experience and how this will develop in future.