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Focus on affiliate marketing: A beginner’s guide for merchants

July 29, 2013 by Leave a Comment

Affiliate marketing is basically paying others commission for advertising your products or service. It works because you only pay when the advertisement converts into a sale.

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Focus on email marketing: avoiding spam filters

July 10, 2013 by Leave a Comment

One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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How to create infographics

June 3, 2013 by Leave a Comment

Creating fun and sharable content for your store’s online blog is a great way to boost traffic, increase links and market your products to wider audiences. One fantastic form of content for achieving this is infographics.

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Smart link building

March 26, 2013 by Leave a Comment

One of the most commonly used search engine optimisation (SEO) tactics to get extra traffic to a site, editorial or ecommerce, is link building. This consists of encouraging and creating links from other sites, to your various pages.

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Eight great blog ideas for your etail website

March 12, 2013 by 1 Comment

Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.

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Writing snappy editorial for your website

March 8, 2013 by Leave a Comment

The days when ecommerce sites just sold products have passed us by. Many ecommerce sites, particularly in the fashion and retail sector, have journalists on their payrolls and see editorial content as a huge part of their offering.

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Third party applications: friend or foe for retailers?

February 4, 2013 by Leave a Comment

Many online retailers fail to consider the impact of integrating third party applications – such as network-delivered ads, social media feeds or externally hosted shopping carts – on their websites. When this is combined with minimal website testing and monitoring, retailers often have no idea of the experience potential customers are facing as a result of these third party applications.

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Why offer customers a rich content experience?

January 15, 2013 by Leave a Comment

Non-commercial ‘editorial’ content is earning an ever-greater role in the fortunes of big ecommerce businesses – could your customers (and your sales) benefit from a rich content experience?

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What is Google Panda and why should you care?

December 19, 2012 by Leave a Comment

Google Panda is Google’s search algorithm, acting as a content quality filter for its search engine rankings. But why does it matter for ecommerce websites?

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Richard Weaver, eCommerce Director, Majestic Wine

August 30, 2012 by Leave a Comment

Richard Weaver explains how majestic wines are pushing the envelop of eCommerce by keeping it local with store-generated content and social media campagins.

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