Six essential items to improve your customer experience

Ultimately making customers happy is about making their lives easier, not overcomplicating things, engaging with them on a personal level and focusing your attention on providing a great experience they won’t forget.

The return of the customer

While it is seen as accepted wisdom that an existing customers is some six or seven times cheaper to keep than attracting a new one, it is nevertheless quite a tricky art keeping customers coming back for more.

Customer experience in a multi-channel environment

Customers expectation for great service is as high as ever, so retailers need to make sure they are offering a consistent level of service whether in store, online, through mobile, TV or social. How do retailers maintain great customer service in a multi-channel environment?

Nine ways to boost online sales on Play.com

As Rakuten Play.com shifts into being an online marketplace, Shingo Murakami, UK MD oputlines the top nine tips the company has for getting to most out of marketplace sites in general and Rakuten in particular.

Indie retailers and online markets join forces to take on big boys

A plucky band of independent retailers are fighting to compete with the likes of Amazon, Tesco and other major supermarket giants with the launch this week of an innovative programme to take 200 of Britain’s High Streets online.

Tips for tackling the Chinese market

Previously a difficult country to access, many ecommerce suppliers are finding success in China. Here’s how you could expand into this multi-billion pound market.

Customer buzz Q&A: Ian Monk of Bathrooms.com

Suzie Larcombe speaks to bathroom design company owner Ian Monk of Bathrooms.com to find out how they monitor what customers are saying about them.

Why online customer service is crucial for etailers

Etailers who aren’t already implementing a mobile optimised, responsive website are already at a disadvantage in an environment where shoppers are accessing sites through desktop, mobile and tablet.

Customer service fails: What turns customers off?

Sometimes customer service is about the stuff you shouldn’t do. With 60% of shoppers losing their temper with an online customer service assistant, it’s essential that all etailers know what to avoid.

Technology underpinning customer service

There are very few things in business more important than the creation of happy customers. Happy customers shop more regularly, they buy more stuff and, perhaps most importantly of all, they tell their friends how happy they are.