Ultimately making customers happy is about making their lives easier, not overcomplicating things, engaging with them on a personal level and focusing your attention on providing a great experience they won’t forget.
Six essential items to improve your customer experience
The return of the customer
Customer experience in a multi-channel environment
Customers expectation for great service is as high as ever, so retailers need to make sure they are offering a consistent level of service whether in store, online, through mobile, TV or social. How do retailers maintain great customer service in a multi-channel environment?
Nine ways to boost online sales on Play.com
As Rakuten Play.com shifts into being an online marketplace, Shingo Murakami, UK MD oputlines the top nine tips the company has for getting to most out of marketplace sites in general and Rakuten in particular.
Indie retailers and online markets join forces to take on big boys
Tips for tackling the Chinese market
Previously a difficult country to access, many ecommerce suppliers are finding success in China. Here’s how you could expand into this multi-billion pound market.
Why online customer service is crucial for etailers
Etailers who aren’t already implementing a mobile optimised, responsive website are already at a disadvantage in an environment where shoppers are accessing sites through desktop, mobile and tablet.
Customer service fails: What turns customers off?
Sometimes customer service is about the stuff you shouldn’t do. With 60% of shoppers losing their temper with an online customer service assistant, it’s essential that all etailers know what to avoid.
Technology underpinning customer service
There are very few things in business more important than the creation of happy customers. Happy customers shop more regularly, they buy more stuff and, perhaps most importantly of all, they tell their friends how happy they are.