Passing the blink test: turning browsers into shoppers

May 8, 2014 by Leave a Comment

While you may have been targeting the right people with your SEO and with your basic marketing strategy, there is the chance that people simply browse past your site. So how do you snare these browsers?

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Switching to responsive web design

February 6, 2014 by Leave a Comment

While the need to offer the best possible experience of your site over a variety of devices is clear, how can you actually make this happen – on a budget? The answer lies in responsive web design.

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How to write yourself more sales

January 29, 2014 by Leave a Comment

For any e-commerce business, interaction centres around the website, and while a lot of effort is put into its design, text that populates it is the most important thing. Yet getting it right is no easy matter.

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Optimising your online presence for global sales

October 18, 2013 by Leave a Comment

Even if you’re expanding into an English speaking culture you still need to research your target market and present a website that they’ll trust. Here are the key factors to consider when adapting your website for your new global market.

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Feedback Q&A: Andrew Brown of DualMedia

September 18, 2013 by Leave a Comment

Andrew Brown heads DualMedia, a company who create ecommerce sites specialising in RWD and SEO. One client recently sold their ecommerce store for millions of pounds after a redesign using his service.

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Overcome cart abandonment: five top tips for retailers

August 30, 2013 by Leave a Comment

Cart abandonment is a cause for concern amongst online retailers – and looking at the latest stats, it’s a challenge that’s not going away.

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Green means go: Top tips for optimising your eshop

August 22, 2013 by Leave a Comment

There are no ‘sure things’ on the Web, but there is a simple formula, a set of guidelines, that will give your eshop the best chance of success. With a little fine-tuning, you can go a long way.

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Mcommerce: marketing on the move

August 6, 2013 by Leave a Comment

Reaching out to mobile consumers is a whole new ball game for online marketers. Read on for a fresh perspective on spreading the word about your business.

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All-in-one eCommerce from Amazon

January 2, 2013 by Leave a Comment

In this advertising feature, we give Amazon the chance to tell us all about its Webstore product, which would revolutionise the way we do business online.

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The key ingredients to designing a logo

December 14, 2012 by Leave a Comment

When designing a logo, what are the key aspects to consider? Should it be typographical or a picture logo; should it be big and bold or slender and sophisticated? Read on for tips on how to design your ecommerce business’ logo.

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