The other day I was talking about marketing to a friend who also runs an online store. During this conversation he asked the seemingly innocent question: “Do you send emails?”
eRetailers reveal email newsletter secrets
March 21, 2012 by Leave a Comment
A study of 100 leading ecommerce retailers has revealed a host of interesting details for eSellers about their use of email newsletters, including the fact that one in 20 have no email marketing campaigns at all.
Survey: Most companies have no social media strategy
March 15, 2012 by Leave a Comment
Over half of UK companies using social media to market their businesses have no real strategy to convert the activity into sales, a new report suggests.
