One benefit of a Facebook page most business owners overlook

March 19, 2014 by Leave a Comment

By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea.

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Multi-channel furniture sales: part II

March 11, 2014 by Leave a Comment

In the second part of this series, Ollie Vaughan, Media Director at Tug, explains how furniture retailers can use the mobile channel to convert more customers. For part I, click here.

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Ten tips for better advertising on Facebook

February 3, 2014 by Leave a Comment

We believe predictions about Facebook’s demise are wrong. We also believe that advertising on Facebook can bring fantastic results for businesses of all sizes, including SMB’s.

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How to compose the perfect email

January 27, 2014 by Leave a Comment

As a marketing channel, email has recently been proven to be 40 times more effective* than the new social kids on the block – Facebook and Twitter. But not every marketing email succeeds in delivering a business’ intended message.

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Nine top plug-ins to make your Magento site boom

November 20, 2013 by 2 Comments

One of the Magento platform and ecosystem’s key attributes is that it is open sourced, so that trusted partners and developers can create plug-ins for the service that will add all manner of cool extra functionality to your site – while also helping keep your site different to everyone else’s.

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DIARY OF A START UP: Episode 1 – marketing

November 14, 2013 by Leave a Comment

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

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Facebook marketing ‘old fashioned’: Forrester report

October 29, 2013 by Leave a Comment

A damning report from respected analysts Forrester Research claims that Facebook has all but abandoned social media marketing and instead relies on ‘old fashioned’ display advertising

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Focus on social media: What are the benefits?

July 1, 2013 by 1 Comment

Social media plays a big role in the way you communicate your brand and interact with customers. So online retailers should be prepared with a strategy that brings an optimal return on investment.

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Focus on social media: The basics

July 1, 2013 by Leave a Comment

When it comes to social media there are a few core platforms and others which you can use if you have resource. The ‘Big Four’ are generally considered unavoidable.

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Sales strategy: How to intergrate social media

June 18, 2013 by Leave a Comment

The days when retailers had just one sales channel are long gone. A robust sales strategy involves a range of different channels. Social media may be part of your marketing strategy but it should be included into your sales planning also.

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