Third party data analytics tools

January 16, 2014 by Leave a Comment

Many third party data analysis software packages, while extremely sophisticated, are very expensive and often out of the reach of SMEs. But not all.

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How advanced Google Analytics drives ecommerce improvements

July 25, 2013 by 1 Comment

Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.

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Using Google Analytics to get more from ecommerce – the five questions to ask

July 24, 2013 by Leave a Comment

Using and understanding web analytics is vital for the success of a website, especially when it comes to ecommerce.

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Four Google Analytics reports that can help you boost sales

June 17, 2013 by Leave a Comment

Knowledge is power. If your business is to be a success, you must fully understand it. Questions to answer include: how many customers do you have? How do they behave? Are your marketing strategies working? Which ones work best?

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How to use Google Analytics

May 17, 2013 by Leave a Comment

Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.

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Multi-currency tracking from Google

April 28, 2013 by Leave a Comment

Web giant Google has introduced multi-currency tracking to its suite of services aimed at ecommerce businesses – what does it mean to you?

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Big data: Uses for esellers

April 19, 2013 by Leave a Comment

If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).

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Sales surge for WBC following Google Analytics work

June 27, 2012 by Leave a Comment

DISPLAY and packaging company WBC has announced it has dramatically increased its sales following a successful conversion rate optimisation project. The company has been working with pay-per-click agency Periscopix to boosts its sales of hamper, deli and drinks packaging to trade and retail businesses. Periscopix used Google Analytics to look at how users were interacting […]

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