For eCommerce entrepreneurs and executives who want to sell more
You’ve tried beta testing. You’ve asked your wife and kids to play on your website. You’ve even hired an overpaid design consultant to tell you what’s wrong with your ecommerce business. Forget all that – here’s the golden test that all ecommerce entrepreneurs must do.
Your ecommerce business’s gross profit margin is one of the most important factors for you to monitor. Here’s why.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
