How to spot mobile performance issues before your customers

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Mobile is the new mandatory for retailers. The challenge is shifting for organisations to find innovative ways to increase m-commerce as the popularity and functionality of smartphones continues to increase.

Targeting mobiles via the affiliate channel

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Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area, says Andrew Slack, managing director, MoreNiche.

Why Mcommerce starts with customers

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Mobile commerce has to cater to the everyday needs of customers, for example to minimise time and effort while shopping. Below, Andreas Kopatz, Business Development Manager at INTERSHOP explains why all mcommerce retailers should focus on customer needs over all.

Mcommerce: The expert’s Top Tips

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If you’re dipping your toes in the mcommerce water for the first time, help is at hand from our panel of experts.

Getting started with mcommerce

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In this guide we present all the information required to answer one question: Is it worth taking the mcommerce plunge?

Focus on mobile commerce: mcommerce 101

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Mobile commerce (or mcommerce for short) is taking over the world of retail, driven by ever more powerful mobile technology. Below, we explain why ‘m’ could be the new ‘e’ when it comes to reaching consumers.

The power for mcommerce

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Mcommerce is becoming a primary medium through which people buy the things they need; is your business set up to manage the double-digit growth that this area of retail is currently enjoying?

Optimise your website for mcommerce

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There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.

mCommerce – it’s all about navigation

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The fact is that mobile commerce is important in the UK and consumers are increasingly using mobiles to engage with brands. Why then, in 2012 do smartphone users find mobile websites hard to navigate?

Interview: Dominic Keen of MoPowered

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Mobile is the next frontier in eCommerce, but small businesses with limited budgets are reluctant to splash out on an expensive mobile-optimised solution. Dominic Keen, CEO of Mopowered, thinks he has the solution.