DIARY OF A START UP: Episode 1 – marketing

November 14, 2013 by Leave a Comment

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

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Tackling fake reviews in the world of ‘astroturfing’

October 29, 2013 by Leave a Comment

Customer reviews are an increasingly vital part of driving consumers to buy from your site, but the rise of fake reviews – and reputation enhancement agencies – could potentially cost you dear.

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How to improve your PPC quality score

October 8, 2013 by Leave a Comment

Given its importance, quality score is overlooked surprisingly often in Pay-Per-Click campaign optimisation. James Jarrett, PPC Account Executive at Tug explains how to make improvements at every level.

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Affiliate marketing: in-house or outsource?

July 29, 2013 by Leave a Comment

You’ve researched affiliate marketing, you like the possible returns and you have a budget for rolling out your plan. It’s important to note that successful affiliate programs take time, effort and constant monitoring, internally and externally in order for them to work effectively.

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ID30 Webinar: David Moffat on email marketing

July 17, 2013 by Leave a Comment

eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.

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Focus on SEO: Introduction to search

July 16, 2013 by Leave a Comment

As an ecommerce professional, it’s essential to have some SEO awareness to maximise your returns. With the basics covered, your business will appear in search engine results whenever someone types an enquiry relating to your business and the things it sells – how high you appear in the list depends on a wealth of other factors.

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Focus on social media: The basics

July 1, 2013 by Leave a Comment

When it comes to social media there are a few core platforms and others which you can use if you have resource. The ‘Big Four’ are generally considered unavoidable.

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Ecommerce traders, get tweeting!

June 13, 2013 by Leave a Comment

Tim Pritchard, ecommerce analyst with SellerDeck gives five steps to get you going on Twitter

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How Twitter boosts sales

June 5, 2013 by Leave a Comment

Twitter has become an integral part of most online companies’ marketing mix. From promoting and marketing your business, to building up brand recognition, ecommerce sites cannot afford to ignore Twitter.

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How to drive engagement through Facebook

May 30, 2013 by Leave a Comment

How can ecommerce sites engage Facebook users? What are the systems that top brands use to make sure they get seen in people’s newsfeeds? Here are ten tips to help you use Facebook to drive engagement.

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