How to use Twitter’s Vine for business

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Vine is a new app launched by Twitter back in January. The app allows you to create six second videos and share them on the platform as well as Twitter and Facebook.

Eight great blog ideas for your etail website

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Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.

Making affiliate marketing work

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In the second part of our series on affiliate marketing, Dan Cohen explains some of the techniques ecommerce businesses can use to make affiliate marketing drive new business and profits.

Affiliate marketing for beginners

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Think of a website you have visited recently. Did a banner advert appear offering you a special rate on flights, cash-back on a purchase or a product price comparison? Welcome to the world of affiliate marketing.

Five common social media mistakes to avoid

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Social media can help an ecommerce site to win new customers, but it’s important to lay down the ground rules. Here are five mistakes to avoid when using social media.

How to use LinkedIn to win business

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LinkedIn is often ignored as a way for ecommerce businesses to grow sales, but entrepreneurs do so at their peril. Below are a few simple ideas how to use LinkedIn to win business.

How to turn social media followers into brand ambassadors

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Turning your customers into brand ambassadors can help your business to grow quickly. But how can you use social media to achieve this?

How to find the best SEO agency for your ecommerce site

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Should you decide to hire an SEO agency to improve your search engine rankings, you need to find the right one for your ecommerce business. Here is what to look out for.

SEO practices to avoid and techniques to follow

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Search engine optimisation (SEO) is an important part of any ecommerce owner’s marketing toolkit. But what is “black hat” SEO and what should you avoid doing? What are “white hat” SEO practices?

Facebook-commerce (F-commerce) expectations for growth seem to be out of sync with most e-sellers experiences, but while some see enormous growth opportunities others see a lot of effort for no clear return.