Pinterest and the power shift in fashion retailing

Ross-Furlong

In his latest blog, BlogStar.co.uk founder Ross Furlong discusses how more and more consumers are buying goods through the social media phenomenon that is Pinterest.

The subtleties of selling social

Ross-Furlong

If a friend rang you up right now on your mobile and tried to sell you a bouncy castle, a) you’d be puzzled and b) a bit annoyed that your friend was leveraging your relationship and using a mainly private channel – your mobile to try and sell you something you don’t want.

Marketeer: The secret of my blogging success

Ross Furlong, founder of BlogStar

What’s the most powerful content on the web and what makes it so? Is it the viral video hit, with a million views, the blog with a thousand Twitter shares or the flickr photo reproduced a thousand times in news media? By Ross Furlong, MD of BlogStar The answer of course is that content success […]