Five-step pricing strategy

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When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?

Win ecommerce prizes worth over £640 with SellerDeck

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eSellerMedia have teamed up with eCommerce software providers, SellerDeck, to offer one lucky business owner or budding entrepreneur the chance to win lots of eCommerce goodies with a combined retail value worth over £640.00!

Chirpify: The start-up giving social commerce the boost it needs

Chirpify

Despite a great deal of hype, social commerce has struggled to prove itself so far. Will this Portland start-up help to change the game? Back in 2010 Mark Zuckerberg said, “If I had to guess, social commerce is the next area to really blow up”. Some time later in February of 2011, Wired magazine lead […]

Tips for turning browsers into buyers

Insiders Guide to Ecommerce_book cover

In this extract from his book, The Insider’s Guide to Ecommerce, SellerDeck chairman Chris Barling explains some important lessons as to how you can turn browsers into buyers.

Simple ways to increase customer loyalty

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Converting a customer is always a cause for celebration. But if you stop engaging customers when you send off the purchase, you’re missing a trick.

Pros and cons of selling through online market places

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There are now swathes of online market places to choose from when it comes to selling your product or service through a third party site such as eBay and Amazon.

How to use LinkedIn to win business

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LinkedIn is often ignored as a way for ecommerce businesses to grow sales, but entrepreneurs do so at their peril. Below are a few simple ideas how to use LinkedIn to win business.

SEO: Should I target more than one search engine?

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When working on your search engine optimisation (SEO) strategy, should you target more than one search engine, or just focus on Google?

What is the competition doing?

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Knowing what your competitors are doing is essential for you to keep ahead of them. But how can you track what the competition is doing? Here are six ways.

Internet Retailing 2012 Flashback

Internet Retailing 2012 Flashback

Highlights of the Internet Retailing 2012 Conference held at the Novotel on the 9th of October. Internet Retailing Magazine is eSeller’s sister title