How to start an ecommerce Facebook page

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More time is spent on Facebook than anywhere else online, so it’s a great place from which to sell. Here is how to set up a Facebook page that will give your business a lift.

Gamification in ecommerce (part two)

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In the second part of our series on gamification in ecommerce, Gabriella Griffith explains some of the do’s and do not’s for retailers interested in using this powerful marketing tool.

Five more ways to increase your customer conversion rate

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Here are five more tricks to increase your customer conversion rate and increase sales on your ecommerce website.

How eCommerce is borrowing from bricks and mortar

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Try as we might it’s almost impossible with current technology to replicate that ‘in-store’ feeling through an eCommerce website. For a start, you rarely shop online with your friends, but people visit physical shops together all the time.

Adobe joins forces with hybris

TWO major software companies have joined forces to provide a single eCommerce platform spanning across several channels including online, social and mobile.

Take advantage of e-commerce trends in 2012

eBay in 2012

E-Commerce will continue to dominate in 2012, according to figures from Forrester that show European e-commerce will grow at a rate of 10% per annum for the next five years.