Social media is great, but it can go spectacularly wrong if you don’t think about what you are doing. And what better way to illustrate what can backfire in social media marketing – for any size business – than to see how some of the world’s biggest organisations have messed up?
8 social media disasters…and one success story
Filed Under: Customers Tagged With: BA, HMV, Luton airport, social media
The Lyre of Orpheus: the pitfalls of social media
Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.
Filed Under: Delivering Tagged With: marketing, online sales, social media
Beginners guide to social media marketing for SMEs
5 reasons why social media is made for SMEs
Social media is one of the more curious and unexpected developments of the web in the 21st Century. Who would have thought that telling each other what we were having for dinner and photos of kittens would be so popular, but there it is.
Filed Under: Marketing Tagged With: Facebook, Google Plus, SMEs, social media, Twitter
Why does my business need email marketing?
Even in a world that is saturated with social media, video and even text messaging, email is still one of the most effective forms of cheap marketing that any company can undertake and offers such huge benefits that no company, no matter what its size, can ignore it.
Filed Under: Marketing Tagged With: email marketing, marketing, social media, video
WordPress plugins: Plugging the gap
One of the easiest ways to get a website up and running is through WordPress. It offers a wide range of design styles and is a very easy interface that even the least web savvy can use.
Filed Under: Growth Tagged With: plugins, social media, video, wordpress
One benefit of a Facebook page most business owners overlook
By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea.
Filed Under: Marketing Tagged With: Constant Contact, Facebook, sales, social media
Four questions when writing an eCommerce Business Plan
Online businesses can go from nought to sixty in the blink of an eye, demanding plans change at the drop of a hat. A considered and thorough business plan is essential and the speed with which eCommerce businesses can grow makes strategic planning even more vital.
Filed Under: Delivering Tagged With: business plans, customers, delivery, parcel2go, SEO, social media
IRX preview: Customer Experience and Journey conference
As part of eSeller’s IRX preview looking forward to the forthcoming Internet Retailing Expo, we’re trailing the Customer Experience and Journey Conference.
Filed Under: Customers Tagged With: customer experience, customer journey, IRX, social media
Ten tips for better advertising on Facebook
We believe predictions about Facebook’s demise are wrong. We also believe that advertising on Facebook can bring fantastic results for businesses of all sizes, including SMB’s.
Filed Under: Marketing Tagged With: advertising, Facebook, social media
