No sooner have etailers perfected their online stores that another obstacle rises up in front of them. The latest is customer expectations of a seamless service across all platforms. Is responsive web design the answer?
Retail in a three screen world
August 20, 2013 by Leave a Comment
Robert Castley, performance management expert at Keynote, looks at best practice for retail in a ‘three screen world’, and advises against retailers adopting a ‘one size fits all’ approach.
Getting started with mcommerce
August 5, 2013 by Leave a Comment
In this guide we present all the information required to answer one question: Is it worth taking the mcommerce plunge?
Focus on mobile commerce: mcommerce 101
August 5, 2013 by Leave a Comment
Mobile commerce (or mcommerce for short) is taking over the world of retail, driven by ever more powerful mobile technology. Below, we explain why ‘m’ could be the new ‘e’ when it comes to reaching consumers.
Focus on email marketing: optimising for mobile devices
July 8, 2013 by Leave a Comment
Smartphone and tablet use is exploding and consumers are now choosing to use their mobile devices to complete tasks they would previously have performed on desktops and laptops. One of the most obvious of these changes is reading and responding to emails.
Omni-channel sales strategies
June 19, 2013 by Leave a Comment
The evolution in technology has created a multitude of touch points between retailers and their customers. Customers are coming to expect the same quality of experience and service across all of these points. Welcome to the Omni-channel.
Sales strategy: Your spread of sales channels
June 18, 2013 by Leave a Comment
Having an online store alone is not necessarily enough to get you started. Traffic to a newly launched site can be hard to generate and it will take some time for search engines to give you a good ranking. You need to get your products in front of your target audience through several sales channels.
Optimising your website for tablet computers
April 18, 2013 by Leave a Comment
Starting with the iPad and then the numerous tablet computers that followed, these devices have become a firm favourite with shoppers.
Webinar: Mobile Marketing in the Performance Channel
October 11, 2012 by Leave a Comment
More than half the UK population owns a smartphone, and more than one in 10 have a tablet. In terms of mobile adoption, the UK leads the world, so UK-based ecommerce companies need to catch up. Do you have a mobile website? Can customers buy from you while on the move? If not, why not? Watch this webinar, packed with insight, to find out more about mobile marketing and generally how to sell to the mobile population.
