Dan Matthews, Editor

eSellerMedia.com editor Dan Matthews is a business journalist and author with more than 10 years’ experience writing in print and online.

He is also experienced in online marketing and web project development, having created and grown several successful websites.

Before eSM, Dan has been involved in the launch or relaunch of several successful websites including Startups.co.uk, Realbusiness.co.uk, LaunchLab.co.uk and LondonLovesBusiness.com as well as two sites for the Professional Publishers Association.

He is a regular contributor to the The Daily Telegraph and Times newspapers and has also written for the The Financial Times, The Guardian, FHM, Real Business Magazine, The Marketer, Growing Business Magazine and my own former title LaunchLab.co.uk.

He has published five books, four for John Wiley publishing and a fifth, ‘The New Rules of Business’, for Harriman House which is available in all good bookshops.

King of the links

June 19, 2014 by Leave a Comment

Linking can be used to create a ‘flatter’ website that is easier to trawl, but it can also lead to much better search engine rankings because it also makes it simple for Google’s robots to see the best bits of your site.

Filed Under: Marketing Tagged With: , linking, ,

Structuring your website for SEO

June 18, 2014 by Leave a Comment

The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.

Filed Under: Growth Tagged With: , site construction, ,

Is your business ready to meet the new flexible working laws?

June 17, 2014 by Leave a Comment

The countdown is on for to a new law that comes into effect at the end of June, giving employees the right to request flexible working. David Sturges, Chief Commercial Officer of WorkPlaceLive, looks at how ‘the cloud’ can help businesses implement flexible working practices.

Filed Under: Growth Tagged With: , flexible working, , workers, workplace live

Is health and safety compatible with innovation?

June 16, 2014 by Leave a Comment

Business innovation and health and safety are sometimes uncomfortable bedfellows, but companies that take a strategic approach to employee wellbeing are reaping the rewards.

Filed Under: Growth Tagged With: 3M, health and safety,

Offline marketing for schmucks

June 10, 2014 by Leave a Comment

We live in an age dominated by the internet, especially when it comes to marketing and promoting your business. But not everyone is online and not everyone who is online is necessarily reachable by marketing services.

Filed Under: Marketing Tagged With: direct marketing, , ,

Five things I wish I’d known before starting my online business

June 9, 2014 by Leave a Comment

The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.

Filed Under: Starting Tagged With: , , ,

Beginners guide to social media marketing for SMEs

June 4, 2014 by Leave a Comment

There are clear and compelling reasons why SMEs and start-ups should be using social media as a marketing channel – not least the fact that millions of your prospective customers are there already, looking to befriend you – but how exactly do you go about doing it?

Filed Under: Customers Tagged With: , , , , Social mention,

6 ways to unlock SMS marketing for SMEs

May 29, 2014 by Leave a Comment

One of the key – and easiest – ways to use mobile to stay in touch with customers and to offer them things is using SMS. Text can be received by anyone on any kind of phone, so it is truly a great way to contact every body. In fact something like 98% of SMSs […]

Filed Under: Marketing Tagged With: , , messages, , purchase,

Finding the right partners for mobile marketing

May 29, 2014 by Leave a Comment

You may well have decided that mobile is the way you need to go to engage with your customers, clients and prospects, but how exactly do you go about doing that?

Filed Under: Starting Tagged With: , interactive, media agencies, , mobile platform

What is mobile marketing and why do I need it?

May 29, 2014 by Leave a Comment

Mobile marketing is the use of the mobile device to deliver marketing messages to your customers and prospects.

Filed Under: Marketing Tagged With: In-game, location-based, , , ,
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Why we sponsored a roundabout

Five things I wish I’d known before starting my online business

Beginners guide to social media marketing for SMEs

Understanding Facebook for Business
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