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5 steps to perfect product pages

December 30, 2013 by Leave a Comment

Tim Pritchard of ecommerce and shopping cart software firm SellerDeck gives his advice for getting your product pages in tip-top condition.

Filed Under: Selling Tagged With: , , ,

SEO: how can businesses appear in more search results?

December 29, 2013 by Leave a Comment

In terms of what lies behind the pretty facade of a site, it’s important for the back end of the site to be well structured and coded so Google can pick it up.

Filed Under: Marketing Tagged With: , , , ,

Design an efficient payment process

December 28, 2013 by Leave a Comment

Mike Barnes, head of retail sales at SecureTrading, offers advice on how to design an efficient payment process to optimise your website for sales.

Filed Under: Delivering Tagged With: , , ,

Creating a multichannel experience

December 27, 2013 by Leave a Comment

Simon Norris, CEO of digital agency Nomensa, addresses the continuing surge in online mobile traffic and the importance of websites providing a meaningful and personal cross-channel experience.

Filed Under: Starting Tagged With: channel, , ,

E-crime: Four steps to ensure customers know your site is secure

December 23, 2013 by Leave a Comment

All retailers are wishing for a Christmas miracle over the festive season – pulling out all the stops to make sure they retain old customers and gain new ones.

Filed Under: Customers Tagged With: , , , , ,

Types of digital fraud

December 19, 2013 by Leave a Comment

The burgeoning world of online commerce means the world of fraud has shifted into digital. As a result there are a host of new frauds and scams that are either wholly online or use the weaknesses in online security to steal your money.

Filed Under: Growth Tagged With: click fraud, digital fraud, , phishing, shopping fraud,

What is a payment gateway and why do I need one?

December 17, 2013 by Leave a Comment

When you set up an ecommerce shop, your mind is on products, sales and marketing; few business owners consider payment gateways. But these are essential ingredients of a slick online shop, so a spare a thought.

Filed Under: Starting Tagged With: , Handepay, , , starting an online shop

The end is nigh for premuim rate after-care

December 17, 2013 by Leave a Comment

The government is clamping down on the use of premium rate numbers for after-sales care; but what are the new rules and how will they impact your business?

Filed Under: Customers Tagged With: after-care, phone numbers, phones, premium rate, Tripudio

Marketing automation + multi-channel retail software = results

December 16, 2013 by Leave a Comment

Consumers demand personalised communications and offers from retailers, and multi-channel integration can make that expectation a reality. Here are the four steps to free your data to create genuine results.

Filed Under: Marketing Tagged With: , , , , ,

Strategies for avoiding selective returns after Christmas

December 16, 2013 by Leave a Comment

Especially after Christmas, the volume of returns increases greatly. Particularly in the fashion sector, online retailers have to battle with a high number of selective returns.

Filed Under: Customers Tagged With: , , top returners,
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