In the past few years, mobile devices have transformed customer sales paths and the overall customer experience. Here are my top tips for making sure your mobile marketing delivers a decent return.
Off-the-wall marketing
November 13, 2013 by Leave a Comment
How to do cross-device email marketing
November 13, 2013 by Leave a Comment
According to research by IMRG, 48% of email is opened on a mobile device, so ensuring these messages display correctly on these devices is becoming mission critical for any size of business. Here we offer some tips on how to ‘do’ responsive emails and make the most of its impact.
Seven steps to better operations around marketplaces
November 7, 2013 by Leave a Comment
Marketplaces are demanding, with high expectations to meet strict order fulfilment deadlines and a strong emphasis on communication and visibility. SMEs looking to begin trading online must make sure their backroom operations are integrated, efficient and agile in order to cope.
Sleeping with the ‘frenemy’
November 7, 2013 by Leave a Comment
Getting customers to buy your goods is very much like a romance, especially if you want them to keep coming back for more. However, the online world is full of customers who are lazy and think they want a one night stand – and these people head for marketplaces. Marketplaces are your ‘frenemy’ – on the […]
Marketing for the marketplace
November 7, 2013 by Leave a Comment
Marketplaces are an ideal way to attract customers to your products. But how do you stand out from the vat full of companies also selling what you sell and how do you use marketing to get consumers to find you again?
An introduction to marketplaces
November 6, 2013 by Leave a Comment
Amazon, eBay, Rakuten… even Bubbles. The world of online marketplaces is a booming one and, for consumers at least, they are often the first point of contact for buying pretty much anything online – they are becoming the de facto online shopping search engines.
Nine ways to boost online sales on Play.com
November 5, 2013 by Leave a Comment
As Rakuten Play.com shifts into being an online marketplace, Shingo Murakami, UK MD oputlines the top nine tips the company has for getting to most out of marketplace sites in general and Rakuten in particular.
Consumers ditch physical loyalty cards for mobile
October 30, 2013 by Leave a Comment
Getting engaged: what technology should retailers use?
October 30, 2013 by Leave a Comment
