For eCommerce entrepreneurs and executives who want to sell more
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets – and independent hairdressers are second only to electrical retailers in exploiting this shift.
Engaging with consumers in your shop is becoming the glue in the omni-channel retailing proposition, but actually making it happen is proving hard to pin down – so what should you be thinking about?
A plucky band of independent retailers are fighting to compete with the likes of Amazon, Tesco and other major supermarket giants with the launch this week of an innovative programme to take 200 of Britain’s High Streets online.
A damning report from respected analysts Forrester Research claims that Facebook has all but abandoned social media marketing and instead relies on ‘old fashioned’ display advertising
Customer reviews are an increasingly vital part of driving consumers to buy from your site, but the rise of fake reviews – and reputation enhancement agencies – could potentially cost you dear.
So you have mobile optimised your website and your customers are starting to bite. But how do you reach out to new customers using mobile?
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February 17, 2014
Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn…
February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one.
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
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