One benefit of a Facebook page most business owners overlook

By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea.

Multi-channel furniture sales: part II

In the second part of this series, Ollie Vaughan, Media Director at Tug, explains how furniture retailers can use the mobile channel to convert more customers. For part I, click here.

Furniture shops: having a multi-channel presence is vital

With online sales of furniture going through the roof, businesses in this sector need to construct a multi-layered ecommerce strategy if they want to secure a piece of the pie.

Steps to boost your ecommerce website

You may be deploying successful online marketing projects for your eCommerce site, but are you applying the development skills needed to completely fulfil that campaign?

IRX 2014 PREVIEW: Interview with Mark Cody of Tesco

Mark Cody, senior marketing manager of mobile at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.

IRX preview: Digital sales and marketing conference

As part of eSeller’s IRX preview looking forward to the forthcoming Internet Retailing Expo, we’re trailing the Digital sales and marketing conference.

How do people find your app?

If you go down the route of developing an app for your business, you need to make sure that people can find it – and that they keep using it. Getting your app discovered is not as easy as you might think.

Ten tips for better advertising on Facebook

We believe predictions about Facebook’s demise are wrong. We also believe that advertising on Facebook can bring fantastic results for businesses of all sizes, including SMB’s.

Video as a marketing channel

Most of the web and particularly e-commerce website make little or no use of video to tell their story, sell their wares or engage their customers.

Create emails that entice customers back

Ross McPete, hungryhouse’s marketing manager, tells eSeller how he keeps customers returning via (in part) a carefully cultivated email campaign.