A wealth of offline marketing tricks

June 10, 2014 by Leave a Comment

There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.

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Offline marketing for schmucks

June 10, 2014 by Leave a Comment

We live in an age dominated by the internet, especially when it comes to marketing and promoting your business. But not everyone is online and not everyone who is online is necessarily reachable by marketing services.

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Five things I wish I’d known before starting my online business

June 9, 2014 by Leave a Comment

The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.

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8 social media disasters…and one success story

June 6, 2014 by Leave a Comment

Social media is great, but it can go spectacularly wrong if you don’t think about what you are doing. And what better way to illustrate what can backfire in social media marketing – for any size business – than to see how some of the world’s biggest organisations have messed up?

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The Lyre of Orpheus: the pitfalls of social media

June 6, 2014 by Leave a Comment

Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.

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Top tools to get your SME social

June 6, 2014 by Leave a Comment

To create and fulfil a proper social media strategy for your SME or start up you are going to need help. Luckily there are a burgeoning number of tools to help you do this reasonably quickly and easily – and to analyse how its going.

Filed Under: Customers Tagged With: , Klout, , , Social mention

Beginners guide to social media marketing for SMEs

June 4, 2014 by Leave a Comment

There are clear and compelling reasons why SMEs and start-ups should be using social media as a marketing channel – not least the fact that millions of your prospective customers are there already, looking to befriend you – but how exactly do you go about doing it?

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5 reasons why social media is made for SMEs

June 4, 2014 by Leave a Comment

Social media is one of the more curious and unexpected developments of the web in the 21st Century. Who would have thought that telling each other what we were having for dinner and photos of kittens would be so popular, but there it is.

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Pros and cons of SMS marketing

May 29, 2014 by Leave a Comment

SMS is an ideal way to reach out on a more personal basis to consumers, customers, prospects and more. But is it flawless in its appeal?

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Five tips on mobile marketing for small businesses

May 29, 2014 by Leave a Comment

With more and more of your customers and potential customers using mobile phones and tablets, you really do need to look at how to use the mobile channel to do marketing.

Filed Under: Customers Tagged With: , , personal, tips, touch
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Five things I wish I’d known before starting my online business

Beginners guide to social media marketing for SMEs

Understanding Facebook for Business
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