A wealth of offline marketing tricks

June 10, 2014 by Leave a Comment

There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.

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Ten tips for better advertising on Facebook

February 3, 2014 by Leave a Comment

We believe predictions about Facebook’s demise are wrong. We also believe that advertising on Facebook can bring fantastic results for businesses of all sizes, including SMB’s.

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6 tips and tools for pulling a cracker of a Christmas

November 20, 2013 by Leave a Comment

Christmas is a huge boom for retailers, but how can smaller businesses with little or no marketing budget attract their share of festive sales this December?

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How to promote your wares using affiliate marketing

November 18, 2013 by Leave a Comment

Any retailer with an ecommerce website can benefit from affiliate marketing, but what are the first steps you should take towards tapping this resource?

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A Lesson In How To Build An Online Luxury Brand

November 14, 2013 by Leave a Comment

Founder & CEO of watch retailer Crown & Caliber, Hamilton Powell, tells eSeller how he built his business in the toughest market of all: luxury sold online.

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Nine PPC Tips to put the X-Factor into Xmas campaigns

November 6, 2013 by Leave a Comment

As all e-Commerce retailers are aware, Christmas is the most important time of year for online trade. What’s more, recent PPC (Pay-Per-Click) innovations mean 2013’s festive PPC campaigns will be operating in an even more competitive climate.

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Indie retailers and online markets join forces to take on big boys

October 29, 2013 by 2 Comments

A plucky band of independent retailers are fighting to compete with the likes of Amazon, Tesco and other major supermarket giants with the launch this week of an innovative programme to take 200 of Britain’s High Streets online.

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Tackling fake reviews in the world of ‘astroturfing’

October 29, 2013 by Leave a Comment

Customer reviews are an increasingly vital part of driving consumers to buy from your site, but the rise of fake reviews – and reputation enhancement agencies – could potentially cost you dear.

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How to improve your PPC quality score

October 8, 2013 by Leave a Comment

Given its importance, quality score is overlooked surprisingly often in Pay-Per-Click campaign optimisation. James Jarrett, PPC Account Executive at Tug explains how to make improvements at every level.

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How to manage affiliates effectively

July 31, 2013 by Leave a Comment

Building good relationships with affiliates is essential and often the reason why many merchants decide to manage their affiliate marketing in house. It’s not enough to simply generate numbers of marketers as their abilities differ considerably.

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