Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.
Sales strategy: Create a company logo that sells
June 20, 2013 by Leave a Comment
Mention the names, Coca-Cola, Nike or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind. Such is the power of a small snappy logo image or piece of text that it can communicate a message and produce an emotional response instantaneously.
Sales strategy: Affiliate marketing
June 19, 2013 by Leave a Comment
Unfortunately, your ecommerce shop probably won’t draw huge swathes of traffic without some hard work to draw the sales in. Affiliate marketing is great way to broaden your reach without spending too much cash – you only pay when you make sales. Interested?
How to create brand evangelists
May 1, 2013 by Leave a Comment
Having a successful social media presence with plenty of Likes on Facebook and thousands of Twitter followers is powerful. It gives you a direct channel to reach loyal customers. But you can take this further by creating an army of brand evangelists.
Drop Shipping: finding the right supplier
April 23, 2013 by Leave a Comment
Drop shipping is a popular supply chain technique used by online retailers. It uses wholesalers which are able to ship any products that you sell on your site directly to your customers, eliminating the need for you to hold any stock and takes away the risk of having an inventory that doesn’t sell.
How to turn social media followers into brand ambassadors
January 28, 2013 by Leave a Comment
Turning your customers into brand ambassadors can help your business to grow quickly. But how can you use social media to achieve this?
The DOs and DON’Ts of logo design
December 11, 2012 by 1 Comment
Logos are often the first impression customers receive about your brand, so they are vitally important – a fact reflected in the millions of pounds spent by big brands on logo design every year. Here is a handy list of what to do and avoid when designing a logo for your ecommerce business.
Make customers love your brand
December 10, 2012 by Leave a Comment
Without customers, you don’t have a business. How can you make your customers love your brand and become repeat buyers?
How to communicate your brand values
December 5, 2012 by Leave a Comment
Your brand values are a key offering – what does your brand stand for, and how can you best communicate that message to your ecommerce customers?
How to write a strong ‘About us’ page
December 4, 2012 by 1 Comment
Writing a strong About us page on your ecommerce website is important. Below you’ll find a step-by-step guide illustrating what you need to include on your About us page and why.
